Category Archives: Marketing Ideas

New Client Mailers (Marketing Ideas for Photographers)

It’s been a long time since my last major photography marketing push, and now that we’ve settled in one place for a while, it was time to invest in another big outreach effort. Here was my process: Throughout this summer and fall, I … Continue reading

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Our 2014 Holiday Card (Normal Bloomington Photographer)

While last year’s holiday card was nearly impossible to top, in keeping with tradition, we managed to pull together another funny and unique Christmas card this year. Since we bought a house this summer, we decided to conserve time and … Continue reading

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How To Make A Tacky Family Christmas Card (Bloomington – Normal Portrait Photographer)

Step 1:  Decorate hearth with tacky Christmas decorations you normally leave in the garage, including the Jersey Shore ornament and dancing sock monkey elf. (Actually, let’s be honest, I usually put those out anyway.) Step 2:  Attempt to get baby … Continue reading

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For Photographers: 11 Ways to Generate Income During A Slow Season (Bloomington – Normal IL Photographer)

Should photographers specialize or generalize? While I believe it’s important to be known as a certain “type” of photographer, specializing in your photography skills doesn’t mean you can’t diversify your income streams. Diversification is just good business. Most photographers have to ride … Continue reading

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“Donkey in Sonoita” Published in Black and White Magazine (Cheyenne Fine Art Photographer)

I recently achieved a long time goal: getting an image published in Black and White magazine, one of the best magazines for photographers. I was particularly proud that the image they selected for publication is one of my medium format … Continue reading

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Our 2012 Holiday Card! + 3 Marketing Ideas for New Business Owners (Cheyenne Photographer)

Every year I try to design a creative, eye-catching, funny, personal, unique, and heartfelt holiday card. (And, I am always trying to outdo the prior year’s card!) My goal, since our card goes to family, friends, and business contacts alike, … Continue reading

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2011 Wrap-Up #3: Major Business Milestones (Photography Business Tips)

While learning things the hard way in 2011, I also had some great successes and reached some major milestones in my business. Here are a few, with some tips about how to do the same for yourself, if you’d like: Doubled … Continue reading

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Posted in For Business Owners, Marketing Ideas, Photography Workflow, Shooting and Editing | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | 2 Comments