Category Archives: For Business Owners

For Photographers: 11 Ways to Generate Income During A Slow Season (Bloomington – Normal IL Photographer)

Should photographers specialize or generalize? While I believe it’s important to be known as a certain “type” of photographer, specializing in your photography skills doesn’t mean you can’t diversify your income streams. Diversification is just good business. Most photographers have to ride … Continue reading

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How I Got Scammed By A Photography “Client” + 4 Ways to Avoid Getting Scammed

UPDATE 4/16/13: I’ve heard from at least 4 other photographers that were similarly scammed since posting this, so I wanted to update future readers with additional information. How to Protect Yourself If You Were Scammed Place a fraud alert on your name … Continue reading

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Our 2012 Holiday Card! + 3 Marketing Ideas for New Business Owners (Cheyenne Photographer)

Every year I try to design a creative, eye-catching, funny, personal, unique, and heartfelt holiday card. (And, I am always trying to outdo the prior year’s card!) My goal, since our card goes to family, friends, and business contacts alike, … Continue reading

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2011 Wrap-Up #3: Major Business Milestones (Photography Business Tips)

While learning things the hard way in 2011, I also had some great successes and reached some major milestones in my business. Here are a few, with some tips about how to do the same for yourself, if you’d like: Doubled … Continue reading

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Posted in For Business Owners, Marketing Ideas, Photography Workflow, Shooting and Editing | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | 2 Comments

2011 Wrap-Up #1: 6 Things I’ve Learned About Owning a Business (Usually the Hard Way)

If there’s one way to characterize my experience as a fledgling full-time photographer this year, it would be “boot camp.” Or maybe “growing pains.” Or “on-the-job-training.” Or “trial-by-fire…” You get the idea. The process of creating a sustainable business can be … Continue reading

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Online Marketing: Simple Ways to Save Time and Dominate Your Brand

Social media and online marketing is vital for small businesses – it’s free advertising! It takes time to build an effective online infrastructure, but it is worth it! Doing so pays off. Literally. The Goal of Online Marketing Two words: … Continue reading

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How To Get Hired For Commercial Photography Jobs

Other photographers often ask me often how to get into commercial photography. In my earliest days, my entry into the commercial market was through existing personal relationships, and referrals stemming from event coverage. However, beyond that, The answer(s), based on my … Continue reading

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Posted in For Business Owners, Photographer Assistants | 1 Comment