I was honored to be hired for the second time by Walton Signage to document one of their recent installations in Oklahoma City. Panera Bread opened a new location in west OKC on I-40 recently, and Walton Signage designed and manufactured the signage on the building, as well as the drive-thru, menu, and pilon signs around the building. I was tasked with documenting all of those designs – in a single evening, during twilight, subject to an advertising deadline. Here are a few of my favorites from this project:
In the span of 72 hours, I wrote their estimate, signed the contract, reviewed their drawings and comps, planned a shot list, charged and packed gear, met with the Panera Bread manager on duty, taped off camera positions, Windexed the menu signs, shot, edited, delivered proofs, and wrote this blog post. This is possible thanks to my solid commercial client workflow!
On this particular job, additional lifesavers were:
- Bringing along copies of emails authorizing me to be there (since another company’s trademark was the subject of the shoot).
- Gaffers tape to mark camera positions before shooting, which saved time since the twilight window is so short.
- Fingerless Gloves! (Like these.) By the time I stopped shooting it was 32 degrees. I think that’s a record for me. Brr!
Thank you, Walton Signage, for another opportunity to serve you! It’s an honor.