Category Archives: Marketing Ideas

“Donkey in Sonoita” Published in Black and White Magazine (Cheyenne Fine Art Photographer)

I recently achieved a long time goal: getting an image published in Black and White magazine, one of the best magazines for photographers. I was particularly proud that the image they selected for publication is one of my medium format … Continue reading

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Our 2012 Holiday Card! + 3 Marketing Ideas for New Business Owners (Cheyenne Photographer)

Every year I try to design a creative, eye-catching, funny, personal, unique, and heartfelt holiday card. (And, I am always trying to outdo the prior year’s card!) My goal, since our card goes to family, friends, and business contacts alike, … Continue reading

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New Line of Service: Consulting with Other Photographers

Fellow togs: not enough hours in your day for the non-shooting & editing aspects of your photography business? I am now available for consultation services with other photographers (both aspiring and experienced) on an hourly basis! In recent weeks I’ve … Continue reading

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Posted in For Business Owners, Marketing Ideas, Photographer Assistants, Photography Workflow, Shooting and Editing, Social Media, Tips | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

2011 Wrap-Up #4: Why Photo Blogging Isn’t Really About Photography

Clients often report finding my blog before my website in their internet searches. Search engines love new content, so churning out regular, key-word rich blog posts bumps me up in search results. Blogging pays, literally. Being aware of that, blogging … Continue reading

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2011 Wrap-Up #3: Major Business Milestones (Photography Business Tips)

While learning things the hard way in 2011, I also had some great successes and reached some major milestones in my business. Here are a few, with some tips about how to do the same for yourself, if you’d like: Doubled … Continue reading

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Posted in For Business Owners, Marketing Ideas, Photography Workflow, Shooting and Editing | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | 2 Comments

Our 2011 Holiday Card

I wasn’t sure we could top last year’s card, but I think we’ve done it! We did a single mailer this year for all friends, family, and business contacts, including clients that received holiday gifts, SMUG guest speakers, job leads, photographers that I assisted on-location, ad … Continue reading

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What My Clients are Getting This Holiday Season (Grateful OKC Photographer!)

Each year, I start planning client holiday gifts in early November. My goals are always to 1) have a cohesive theme, 2) be generous, 3) be unique, and 4) highlight my own products to recall their experience as my client, … Continue reading

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Online Marketing: Simple Ways to Save Time and Dominate Your Brand

Social media and online marketing is vital for small businesses – it’s free advertising! It takes time to build an effective online infrastructure, but it is worth it! Doing so pays off. Literally. The Goal of Online Marketing Two words: … Continue reading

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7 Steps: Tips for Creating a Targeted Direct Mailer

I just completed a commercial photography marketing campaign featuring seven direct-mail pieces to almost 300 companies. The project transpired over about 3 months, and all of the pieces are finally delivered or in the mail! Below I’ve explained my step-by-step … Continue reading

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Branded Thank You Notes

I can never thank my clients enough. I say thank you, I email thank you, I write thank you, and I send thank you gifts. Recently, I updated my marketing materials to include a branded thank you card with the help of … Continue reading

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